Meritage Homes Corporation

  • Email Marketing Manager

    Job ID
    2018-5075
    Location
    US-AZ-Scottsdale
  • Responsibilities

    The Email Marketing Manager will be responsible for building, managing and executing Meritage Homes’ Email Marketing strategy and analyzing data to continuously optimize performance. In addition, this position will be responsible for other marketing projects that help facilitate and drive customer closer to the decision to purchase a home.  

     

    The Email Marketing Manager will:

    • Create Email Marketing plan and execute leveraging Pardot and Salesforce.
    • Leverage data to maximize our effectiveness of campaigns by continually optimizing and improving key metrics.
    • Establish data-driven testing and optimization procedures to continually improve the overall performance of email marketing efforts.
    • Create and manage to success measurements, such as deliverability stats, open rates, click-through rates and landing page optimization.
    • Create, manage and update Email Marketing drip campaign messages
    • Work across sales, contact center, IT and marketing team to create cohesive customer experience.
    • Provide ongoing data and reports.
    • Work with agency to optimize message content and look and feel.

     

    Qualifications

    • Undergraduate degree in marketing, advertising, journalism or communications required
    • Experience leveraging/running an email service provider or marketing automation tool
    • A minimum of 5 years’ hands-on Email Marketing experience
    • Experience building and leveraging a customer database
    • Experience in Pardot and Salesforce is a plus
    • Strong analytic skills
    • Strong project management skills
    • Excellent written and verbal communication skills
    • The ability to work and thrive in a fast-paced, rapidly changing work environment

    Overview

    From the homes we build to the careers we offer, we’re about doing things that actually make a difference in your life and the way you live. Meritage Homes is a thriving company that believes in building beautiful, incredibly innovative and energy-efficient homes people adore. 

     

    We were the first national top 10 homebuilder to have every home we build be 100% ENERGY STAR® certified. And with more than 100,000 homes built, our focus, since day one, has been to build incredible new homes and communities in prime locations for fantastic prices. But more than anything, we build energy-efficient homes and communities for people who appreciate a home being built the way it can, and should, be built. And for the staff at Meritage Homes that make this all possible, we believe in having the same standards of quality and reward that make for an enjoyable career.

     

    When joining Meritage Homes, you and your career can benefit in a number of ways, including:

    • An entrepreneurial work environment that encourages creativity and innovative ideas from every level
    • A competitive drive to be the best
    • Pride in delivering a quality product that benefits people and the environment, superior service, and exceptional value
    • Top-notch benefits
    • The opportunity to further your career in a growing national organization
    • Team atmosphere where every individual is considered a vital asset

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