Meritage Homes Corporation

  • Marketing Manager

    Job ID
    2018-5077
    Location
    US-TN-Brentwood
  • Responsibilities

    Meritage Homes is looking for a Marketing Manager to develop and manage our marketing program in the Nashville Division.  This position is based in our Nashville Division office in Brentwood, Tennessee.

     

    Responsibilities

    • Develop, prepare and execute annual marketing plan with division leadership and Regional Marketing Director
    • Design quarterly and monthly strategies and tactics to drive qualified traffic to support the sales effort for existing communities and new community openings
    • Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase
    • Create strategic pre-opening marketing plans to ensure successful community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits
    • Create and maintain collateral materials for new and existing communities
    • Oversee and coordinate all consumer and agent events including planning, execution and results-tracking
    • Effectively implement national agent program and create local strategy for agent outreach efforts including event planning and messaging
    • Regularly participate in key divisional meetings including sales, finance, budget and marketing
    • Develop sales meeting presentations
    • Manage local budget for new community startups, model furniture and monthly advertising
    • Prepare annual and quarterly budget forecasts
    • Create, audit and maintain community web presence on Meritage Homes website

    Qualifications

    Qualifications

    • Bachelor’s Degree in Marketing or related field preferred
    • 3+ years of experience in marketing, preferably in homebuilding
    • Experience leading others and effectively managing relationships with internal stakeholders and external marketing-related vendors
    • Strong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), eblast systems, photo editing and website content management systems
    • Ability to influence others and overcome objections
    • Excellent written, verbal and interpersonal communication and presentation skills with keen attention to detail
    • Team player with a demonstrated ability to work well within cross-functional teams

    Overview

    From the homes we build to the careers we offer, we’re about doing things that actually make a difference in your life and the way you live. Meritage Homes is a thriving company that believes in building beautiful, incredibly innovative and energy-efficient homes people adore.

     

    We were the first national top 10 homebuilder to have every home we build be 100% ENERGY STAR® certified. And with more than 100,000 homes built, our focus, since day one, has been to build incredible new homes and communities in prime locations for fantastic prices. But more than anything, we build energy-efficient homes and communities for people who appreciate a home being built the way it can, and should, be built. And for the staff at Meritage Homes that make this all possible, we believe in having the same standards of quality and reward that make for an enjoyable career. 

     

    When joining Meritage Homes, you and your career can benefit in a number of ways, including:

    • An entrepreneurial work environment that encourages creativity and innovative ideas from every level
    • A competitive drive to be the best
    • Pride in delivering a quality product that benefits people and the environment, superior service, and exceptional value
    • Top-notch benefits
    • The opportunity to further your career in a growing national organization
    • Team atmosphere where every individual is considered a vital asset

     

     

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