Meritage Homes Corporation

  • Regional Marketing Director

    Job ID
  • Responsibilities

    Meritage Homes is seeking a Regional Marketing Director who will serve as a strategic business partner by developing and implementing selected division, region and national marketing initiatives in order to achieve company goals.  The Regional Marketing director will also be responsible for meeting the specific marketing needs of division sales teams, coordinating activities of subcontractors, along with performing other assorted marketing-related functions. Building strong relationships, collaboration and support of sales leadership, Division Presidents, and Area Presidents are a key component of this role.


    • Visit Divisions on a monthly basis and tour communities to ensure brand compliance and overall appearance.

    • Attend division land tours as needed.

    • New Communities:

      • Develop Community Opening Strategies for each individual community and work with Divisions to execute on the plan

      • Participate and contribute to new community theming to include model parks, plan names and descriptions, community name research and street names

      • Attend Model Presentation meetings for all new communities with designer and division management

      • Attend frame walks and model management walks as available

      • Attend Grand Openings as available.

    • Meetings:

      • Weekly Regional Marketing Calls

      • Divisional meetings as needed on a weekly, monthly or quarterly basis. Provide any setup support requested.

      • Weekly one on one calls with direct reports to cover urgent division items as well as to provide career development and mentorship

      • Annual marketing meeting, location TBD. Help to provide content and organization to the corporate team.

    • Develop Strategies for struggling communities that are behind on their business plan and coordinate execution with division marketing management

    • Work with divisions to provide support of their overall business plan. Develop high level monthly/quarterly/ annual marketing strategies that drive the business

    • Participate in development of strategy, messaging and implementation of division, regional and national marketing activities

    • Review of divisional websites and provide feedback on a monthly basis

    • Produce and analyze division marketing reports: Results analysis tracking, ROI, scorecard measures, eblast results, and other analytics

    • Act as the ‘Corporate Liaison’ to communicate any new brand changes, promotional launches, corporate initiatives, structural transitions etc…

    • Budget:

      • Develop annual division budgets

      • Review monthly project marketing , model furniture and advertising budgets with division marketing manager


    If you’re up for the challenge, have over 5 years of professional marketing experience and a passion for the homebuilding industry, we’d like to learn more about you.  Our application process is simple – no long electronic forms that require more information than you’re comfortable providing.  All we ask for is your contact information and a resume.  So if you’re interested in learning more, or simply want to find out if your background is a match, take a minute and apply today!   


    From the homes we build to the careers we offer, we’re about doing things that actually make a difference in your life and the way you live. Meritage Homes is a thriving company that believes in building beautiful, incredibly innovative and energy-efficient homes people adore.


    We were the first national top 10 homebuilder to have every home we build be 100% ENERGY STAR® certified. And with more than 100,000 homes built, our focus, since day one, has been to build incredible new homes and communities in prime locations for fantastic prices. But more than anything, we build energy-efficient homes and communities for people who appreciate a home being built the way it can, and should, be built. And for the staff at Meritage Homes that make this all possible, we believe in having the same standards of quality and reward that make for an enjoyable career. 


    When joining Meritage Homes, you and your career can benefit in a number of ways, including:

    • An entrepreneurial work environment that encourages creativity and innovative ideas from every level

    • A competitive drive to be the best

    • Pride in delivering a quality product that benefits people and the environment, superior service, and exceptional value

    • Top-notch benefits

    • The opportunity to further your career in a growing national organization

    • Team atmosphere where every individual is considered a vital asset




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